Set of 12 packs which include: Letter, Story book, Bedtime Hero sheet, Bedtime Missions sheet, sticker sheet, 2 Daytime activities, 2 Bedtime activities, envelope
Unicef partnered with the PJ Masks to inspire and encourage young children that anyone can make a difference and be a hero. By signing up to a regular donation, families receive a welcome pack, followed by a monthly series of activity packs themed according to the time of year.
Packs contain an introductory letter, reward chart and stickers, as well as a Unicef Bedtime Hero sheet highlighting the everyday life of a child in another part of the world, along with a bedtime phrase in the local language of that Bedtime Hero.
Each pack also contains step-by-step instructions for two fun Daytime activities, two, more calming, Bedtime activities and a bedtime story book.
Aimed at a younger demographic, activities needed to be clearly explained and fun to complete with the help or guidance of an adult.
The project won the Marketing Award at the Progressive Preschool Awards 2021.
